Six Flags renews Peanuts licensing agreement

Editor's note: Justin Dietz is a Register correspondent representing Fun Food Blog at cpfoodblog.com and @funfoodblog on X. SANDUSKY — Cedar Point guests have been concerned with the Peanuts brand licensing contract coming to an end in 2025, as there was no news of a renewal that the park would convert to the Warner Bros. characters in 2026. But, on Wednesday, Six Flags announced the Peanuts Worldwide licensing agreement has been extended to 2030. The new agreement continues Six Flags' position as the exclusive amusement park partner for Peanuts in North America. And it includes in-park entertainment and sports, food and beverage, retail operations and exclusive Peanuts merchandise to Dec. 31, 2030, ensuring that millions of park guests at Six Flags parks — Knott's Berry Farm, Carowinds, Cedar Point, Kings Island, Kings Dominion, Dorney Park, Canada's Wonderland, Great America, Michigan Adventure, Valley Fair and Worlds of Fun — will continue to experience and connect with the iconic Peanuts characters. "We are proud to extend our long-standing partnership with Peanuts, which has delivered so many fun and cherished memories to our guests," said Christian Dieckmann, Six Flags' chief commercial officer. "Both of our brands are built on bringing families together and creating one-of-a-kind experiences and emotional connections," Dieckmann said. "The renewed relationship between Six Flags and Peanuts Worldwide will enable both companies to enhance and extend their brands through themed areas, live entertainment, merchandise and games." Added Tim Erickson, the executive vice president for Peanuts Worldwide: "It's been exciting to see how the legacy Cedar Fair parks have introduced our beloved Peanuts characters to new generations of kids over the years, and this renewed partnership with Six Flags will ensure we expand those connections in authentic and meaningful ways." The company's collaboration with Peanuts dates back to the early 1980s when Knott's Berry Farm in southern California opened the first Camp Snoopy. Since then, the legacy Cedar Fair parks have made significant investments to introduce Charlie Brown, Snoopy and the rest of the Peanuts gang to guests of all ages.